How to Create Facebook Messenger Ads

how to create facebook messenger ads

Messenger ads are a great way to engage with your target audience and drive new leads. Approximately 1.3 billion people use Facebook Messenger each month. That means there are tons of prospects out there for your business. Using Messenger ads has three major benefits. First, they’re engagement-driven, which means that they can give you a better response rate than traditional marketing.

Click-to-Messenger ads

Setting up click-to-Messenger ads on the Facebook Messenger platform is very simple. The first step in creating a Facebook Messenger ad is to go into the Ads Manager and choose the objective you want to achieve. You can choose to focus on messages, traffic, or conversions. After choosing the objective, you can create a campaign and set your budget and ad spend.

There are numerous advantages to creating click-to-Messenger ads. The first is that your message can be highly targeted. If your goal is to build a list, you can target the right audience with this type of ad. For example, a survey asking your audience to complete a questionnaire can generate high conversion rates. You can use polls to create fun and informative click-to-Messenger ads. Besides, you can use the ‘Custom Audience Network’ feature to target people in your niche. With this feature, you can maximize your lead conversion without excessive Facebook advertising costs.

Facebook Messenger has more than one billion monthly users, making it more relevant to advertise on it. Moreover, Facebook’s recent move to merge its messaging backend with other platforms has made Messenger more relevant than ever. It is estimated that over 78% of smartphone users send and receive messages on the platform.

The next step is to choose a call-to-action or CTA. For example, you can choose to direct users to your website, app, or online store, and then click the call-to-action button. The call-to-action you choose will determine the overall experience your users will have with the ad.

Once you’ve selected an ad, you can link it to your bot using Chatfuel. You can then paste the ad ID into the URL. After this, your Click-to-Messenger ad will be ready to be placed in your campaign.

A Facebook Messenger ad can be created in the Facebook Ads Manager, or you can use a third party service like MobileMonkey to create your ad. If you’re using Facebook Messenger for remarketing, you can include a link to your Facebook Messenger conversation in your marketing email. This can help you renew conversations with your existing subscribers or remarket to new audiences.

Sponsored Messages

Before you can start creating sponsored messages on Facebook Messenger, you’ll need to know a few things about the platform. For starters, you need to have a budget, and you need to set a schedule for the messages. Typically, you should start with a small budget, about $30 for 1000 impressions. However, you should consider the size of your audience to choose a budget that’s right for you. Also, you’ll need to choose the duration of your campaign, which you can set per day or for the whole month.

The goal of sponsored messages is to increase your brand’s awareness among existing customers. They’re designed to reach users in the consideration or remarketing stages of the sales funnel. According to a study by WordStream, brand awareness increases conversion rates. However, while creating sponsored messages, make sure that your message is valuable and interesting to your audience.

You’ll need to create a list of Messenger contacts. You can do this by using other channels to generate new contacts. One way to do this is by offering coupons and discount codes. For example, if you’re selling a product, you can give a 20% discount code to users who click “Send Message”. They’ll then become Messenger contacts and potential recipients of your Sponsored Messages.

A sponsoring message can be used to promote a book release. It will be labeled as “Sponsored” in the user’s Messenger home screen. As long as the message is interesting, users will read it. This is a powerful selling tool. The user may have questions about a product or service and your message will encourage further conversation with them.

Sponsored messages on Facebook Messenger are a great way to increase your brand’s exposure. These messages are designed to allow businesses to reach new customers and stay in touch with existing customers. Sponsored messages are similar to click-to-messaging ads, but they’re more targeted.

You can set up multiple ads within your Facebook Messenger ad campaign. You can even customize the messages to target specific audience segments. Using a Promo Blaster ad, for example, can let you include an image and limit the text copy to 125 characters. You can also configure the ad as a question and offer a quick reply button. The responses you receive from your audience will be saved under an attribute called “Messenger_Ad_#.”

Home Screen Ads

If you want to reach your customers and prospects on mobile devices, you can create Facebook Messenger ads. These ads will appear on the home screen of your users’ devices and are a great way to promote your business. You can create a variety of ads to choose from and can save them as drafts for future use.

If you’re interested in creating Facebook Messenger ads, you need to understand the platform and how these ads work. If you want to use Facebook Messenger for your online marketing campaigns, it’s best to use Sponsored Messages, which allow you to serve ads to users in their inbox. For example, you can use a Sponsored Message for a coupon code that you want to offer to your customers. You can set up benchmarks for success to make sure you’re reaching your target audience.

To create Messenger ads, start in Facebook Ads Manager. Choose a campaign objective, such as traffic or conversions, and then select a placement. You can either choose the “home” placement or the “Messenger” placement, which will show the ads to everyone by default.

Facebook Messenger ads can be a conversation starter for your customers. They appear between messages on a user’s Facebook messenger home screen. The ad text is displayed in the sender’s name, and is designed to start a conversation with that person. When a user taps on the ad, they will be directed to the landing page on your website or app.


If you want to create Facebook Messenger ads, you’ll need to set a budget. This will help you control how much you spend. It’s possible to budget $10 per day for up to 10 days. If you spend less than this, Facebook will charge you less each day. It’s also possible to set a one-time budget so you don’t have to worry about overspending.

Facebook will not spend more than you set for your cost and bid caps. This is important for two reasons: the first is that it’s not profitable to spend more than you can afford. Facebook’s algorithm is incredibly smart and won’t spend money on ads that won’t bring you customers.

Second, you need to understand how Facebook works. Facebook ads can be very expensive. A daily budget can result in a much higher cost than you expected. A lifetime budget helps you set a reasonable cost. Moreover, it limits the amount Facebook can charge you, and lets you control your spend over a longer period of time.

In addition to the size of your audience and the cost of your product, you should also be aware of the cost per lead. For example, if your goal is to increase conversion, you shouldn’t advertise female products to males. Otherwise, your ad will be ineffective and waste your budget.

Facebook also has two types of budgets for you to use. You can set a daily budget and a lifetime budget. A daily budget means that you want to spend a certain amount per day. If you spend more than this amount, Facebook may spend more than your budget. But if you want to spend less, you can set a lifetime budget instead.

Another option is to set a daily budget and optimize it based on a daily average. Facebook will automatically choose the best opportunities for your campaign. This will give you more control over the flow of money and ensure your target CPA is protected.